Special offer for your team - Hummel!

Since the founding of Hummel more than a hundred years ago, we have wanted to do things a little differently. This intention proved to be right. The result of numerous concepts trying to shape the face of the brand "came off the belt" in 1923. The project, launched in 2005 under the name "Jag har karakter", is a concept that will determine the direction of the brand in the future. Every effort is made to ensure that each product has its own history and unique character. The same goes for all teams and individual athletes wearing Hummel stuff with their unmistakable insignia. All teams and athletes representing this purely Danish company are selected regardless of their size or worldwide fame. The main selection criteria are uniqueness and the will to win.